The Kuala Lumpur and Selangor Women and Single Mothers Association says this will support child development.
Kuala Lumpur and Selangor Women and Single Mothers Association president Sheilla Tukimin suggested that beneficiaries of the initiative be allowed to redeem items such as diapers, fish, chicken, and vegetables to meet their daily needs.
Sheilla said the proposal was aimed at supporting children’s growth, focusing on hygiene care, and encouraging healthy eating habits.
“It would be better if the government expanded the range of items that can be redeemed as each family has different needs,” she said.
“If possible, fresh produce should also be allowed as many families in the B40 and M40 groups cook at home. I urge the government to consider this.”
The SARA programme allows recipients to use their MyKads for the purchase of essential items at participating supermarkets and retail stores nationwide.
Currently, SARA recipients can redeem basic food items such as rice, bread, cooking oil, flour, biscuits, instant noodles, and milk.
They can also redeem personal care products like shower gel, sanitary pads, and medicine approved by the health ministry, as well as stationery and school uniforms.
Eight-fold increase in recipients
Since April 1, the SARA programme has expanded to 5.4 million recipients, nearly eight times the previous total of 700,000.
The finance ministry said that households eligible for the assistance would receive up to RM2,100 each for the entire year, a 75% increase from RM1,200 last year.
The government has also increased the number of retailers for the programme from 700 to 3,500, making it easier for recipients to redeem goods.
Aside from SARA, the government distributes aid to eligible Malaysians under the Sumbangan Tunai Rahmah programme. A total of RM13 billion was allocated for the two aid schemes under the 2025 budget to lighten the burden of people in various categories.
Housewife Siti Zubaidah Diran, 50, from Kluang, Johor, agreed that fresh produce should be allowed under SARA.
“The items that can currently be redeemed are very helpful, but it would be even better if fresh produce was also allowed,” she said.
“It could encourage people to cook at home, which is healthier and more cost-effective.”
